To get people to buy what you're selling you need to tell them how it will make tomorrow better than today! But that's still not enough. You must convince them to take action NOW and that you'd be dumb for waiting a second longer. But how do you do that? How do you compel someone, especially if you're not sitting down with them face to face, to trust your vision, take action, and make the purchase? You need to make them an irresistible offer. Answer objections, paint a compelling picture of the future, and help them see themselves succeeding. When you've done that, your offer will become irresistible for the person you are targeting.
If you're like most business owners, you're always looking for ways to increase your sales and grow your business. One of the best ways to do this is by creating an irresistible offer as part of your online marketing campaigns. An irresistible offer is a special deal you offer to your customers that is so good that they can't refuse it.
Why are irresistible offers a key factor of your business as a whole? Because they help you to stand out from the competition and get more leads and sales. When you create a truly irresistible offer, people will be more likely to buy from you than from your competitors.
After all, if your offer isn’t compelling enough, why would anyone want to take advantage of it?
With so many types of offers out there, how do you know which one is right for your business? And more importantly, how do you create an offer that actually converts?
Don't worry – we're here to help. In this article, we'll walk you through the process of creating an irresistible offer that will have your customers eager to buy.
So read on, then start planning your next big campaign!
An irresistible offer is for a product or service where the value-to-cost ratio is value-heavy. In other words, you're getting a lot of bang for your buck. The right offer makes the difference between a successful campaign and one that fizzles.
Here are six main basic principles to keep in mind when creating your next irresistible offer:
1. Keep it Simple: The best offers are usually the simplest ones because people are more likely to take action when the offer is straightforward - it’s easy to understand. Don’t try to complicate things with too many options or too much fine print. Keeping it simple will more likely get the results you want.
2. Be Specific: Your offer should be clear and specific so there is no confusion about what is and isn’t included. It is crucial to avoid confusion because potential customers may be hesitant to buy if they are not sure what they are getting.
3. Aim for Audience: When creating an irresistible offer, it is crucial to do your research and find out what your target audience wants or needs. By understanding your audience’s needs, you can tailor your offer to appeal to them and increase your chances of conversion. Market research is essential when selling online, so don’t neglect this vital step in creating your offer.
4. Time it Right: Adding a sense of urgency to your offer can often make it more irresistible. It could be in the form of a limited-time-only offer or an offer that expires soon. Not all marketers agree with this strategy, so we'll dive deep into this one later on in the article.
5. Keep the Risk Low: The lower the risk for your customer, the more likely they will take you up on your offer. It can mean offering a free trial or a money-back guarantee. It can mean offering a package pricing of your best offers, like a bundle, which can be popular for customers and profitable for your business.
6. Your Secret Sauce: In today’s noisy online world, you must make sure your offer stands out from all the other noise. It could mean being creative with your offer or offering something unique that your competitors are not.
An irresistible offer is one of the most powerful tools in an online marketer's toolkit.
When done well, it can convince people on the fence about a purchase to take the plunge and get existing customers to come back for more. Recurring customers are valuable for businesses because they are more likely to continue to purchase your product, keeping money coming in, and they are also more likely to refer others.
Irresistible offers are a great way to build loyalty among your customer base. If you're not using irresistible offers as part of your marketing campaigns, you're missing out on a ton of potential sales.
People love to buy what you're selling that they can't buy without an offer. It's your job to tempt them with a proposal they can't refuse.
That's why sending clear and compelling CTAs in your email is a great way to offer your product. A CTA is a call to action, meaning a button or link that directs the reader/user/potential customer to do something.
When someone sees your CTA, they'll know it's the perfect time to buy what you're selling. One of the big mistakes we see with new entrepreneurs is that they'll send email marketing campaigns but forget the CTA. Include a way for your customer to take action, or they'll just consume your content, not act on it.
People cannot say yes to your offer without a CTA.
And don't forget – having a niche is largely necessary if you want to be well-recognized in your industry. Being an industry leader is key because it allows you to become the go-to source for information and solutions in your field. When people know that you're an expert in your niche, they'll more likely come to you for advice and recommendations. And when they do, they'll be more likely to buy what you're selling.
When you focus on a specific service or product, you become an expert, and people will start coming to you for your solution. Secondly, be sure that your branding is top-notch so that people know who you are and what you stand for. Finally, always be willing to share your knowledge with others.
When you offer valuable information for free as well as in paid offers, people will start to see you as an authority in your field.
When you create an irresistible offer, you must be sure it underpromises and over-delivers. In other words, you need to give your potential customers massive value for their money. It might mean offering a product or service far superior to what your competitors are offering or providing an abundance of extra value on top of the purchase price.
Whatever your offer is, you need to make sure that the offer is irresistible.
Part of overdelivering is offering white-glove services to your customers. Consider your customer’s onboarding experience, the confirmation they receive when creating an account, or how to interact with you if there’s a question. What is it like to ask for support, and is it clear to them where they should go if they have questions? Is there any information on their receipt that could answer questions they might have right after purchasing?
When you serve your customers well, you create lifetime fans and followers. They'll be so happy with the value they received that they'll be more than happy to recommend you to their friends and family.
There's a special moment after someone makes a purchase when it's critical to build a relationship. We want to avoid buyer's remorse and prevent any trust breaks the customer could have with you or your brand/business. To build trust and stop this moment from going bad, be clear about what the customer can expect after they say yes to working with you.
Will there be an instant download? A Zoom call? Will you text them a confirmation of their purchase? Be specific and clear about what they can expect, which helps them have an amazing experience with you, and adds to the value of your product. Do this by making your offer available only to people who have purchased your most expensive product or service or spent a certain amount of money. You can also make your offer more irresistible by bundling it with other products or services.
When it comes to putting together an irresistible offer, market research is key. It means looking at what your competition is doing and understanding your target market inside and out.
Taking the time to do your research allows you to develop a truly unique offer. A critical aspect of market research is considering your target market’s wants and needs.
What are they looking for in a product or service? What would make them want to buy from you over someone else?
These are essential questions to answer when creating an offer. The answers should come from your initial research as you started your campaign, pivoting to the audience ready to hear from you and buy what you're offering. If you need a refresh on how to find the perfect target audience, check out episode two of The Donut Shop Podcast.
Irresistible offers are key to campaigns that convert. By understanding your target market and researching, you can create an offer that is too good to resist and converts customers into buyers.
And don't worry—even if you're not an expert in marketing, that's why we're here! The Blocks Agency has a team of experienced professionals who can help you create a campaign that delivers results. So don't hesitate to reach out for help.
In the end, it all comes down to representing yourself authentically. People want to work with brands they trust, and if you can show them that you understand their needs and wants, they'll be more likely to do business with you.
When creating your offer, position it in a way that appeals to your target market, as we talked about earlier. It means doing your research and understanding what potential customers want and need. If you can hit their hot buttons, they'll be more likely to say yes!
It also goes deeper than ensuring your target market resonates with the product you want to offer. Clarity needs to be achievable in your offering's entire life cycle, from inception to delivery, and support after purchase.
Even the best offer in the world won't convert if not presented clearly.
Your potential customers need to know exactly what they're getting when they say yes to your offer. Is there a deadline? A guarantee? Is there an expiration date? These are all questions that need answers before someone pulls the trigger on your offer.
By being clear and specific about your offer, you can avoid any misunderstandings and ensure that buyers know exactly what they are getting. You will close more sales and boost your bottom line.
Customers often look for validation from others before they pull the trigger.
It is where testimonials can be extremely useful in an online marketing campaign. They provide potential buyers with social proof that your product or service is worth purchasing.
And when customers see that other people have had a positive experience with your business, it can help them feel more confident in their decision. Plus, if you feature customer testimonials prominently on your website, it can help keep visitors there longer, increasing the chances that they will convert into paying customers.
When you lead with your own story, you create a relationship. When you add others' stories alongside yours, you create a wave of persuasion that can swing your potential buyer into the "current customer" camp.
Of course, you also need an air-tight sales and digital marketing process to get your offer in front of the right people. Here’s where The Blocks Agency comes in; we can help you plan and execute a successful launch that targets the right people and converts them into paying customers. We carry clients from branding and logos through our cyclical strategy to offers, email marketing, and lead magnet content.
When creating an offer for your product, do your best to come from the energy of encouragement and excitement, which can help you have the right mindset. Selling offers can be daunting, but if you have a great product and are confident in your ability to deliver, you're already ahead of the game.
Another great way to make sure your offer hits the mark is to get feedback from a mastermind group or group of fellow business owners. It will help you stay on track with your launch and marketing plans while giving you much-needed support.
Marketing online is not for the faint of heart, but it can be extremely rewarding if done correctly. Just remember to take things one step at a time, and don't be afraid to experiment until you find what works best for you and your business.
When it comes time to create an irresistible offer, you don't want to discount your product. It can devalue your brand and make it seem like you're not confident in the quality of your offering.
Discounts can devalue your product, not just your brand, and could turn away potential customers. You can also create a mindset for your customers that you are a brand that consistently offers discounts, which means they will wait to purchase something until they see a discount that entices them.
It creates an endless waiting loop for customers who don't intend to pay you what you're worth. And signing on to work with people who already devalue YOU is a lose-lose situation.
It can mean they pass up multiple offers waiting for a discount if they've seen discounted offers before. Don’t discount your product if you want to create an irresistible offer.
Instead, try to get testimonials or social proof that your product or service works, with details about how someone's life was changed or impacted. It will give potential customers the confidence they need to make a purchase.
Create an irresistible offer by focusing on your target audience's needs and desires. Cater your offer to what they're looking for, provide social proof in the form of testimonials, and they'll be more likely to bite.
While adding a sense of urgency can often make an offer more irresistible, we want to note that not all marketers agree that this is always the best strategy. Some marketers believe that time-sensitive offers can have the opposite effect, causing potential buyers to hesitate and not act.
There are a few potential reasons for this. First, some buyers may feel that the offer is too good to be true and may be hesitant to act until they are sure it’s real. Second, some buyers may not have the time or resources to take advantage of the offer before it expires. And finally, some buyers may simply forget about the offer if it’s only valid for a short period.
Those marketers who enjoy adding a time-sensitive offer usually choose to do so because they operate in what's known as a scarcity mindset.
When people feel like they're about to lose out on an opportunity, it can cause them to act quickly - which some marketers want. By creating a sense of urgency, the thought is that you can convince more people to buy from you. And your potential customers will feel pressured to act before it's "too late."
There are pros and cons to both sides of this debate, and ultimately it will come down to what you feel is correct for your brand and your audience. If you do decide to create a time-sensitive offer, just be sure to communicate it clearly and give your customers enough time to take advantage of it.
No matter what type of offer you create, the most important thing is that it is relevant to your target audience and provides the value they will appreciate. If you can do that, you’ll be on the way to increasing your conversion rate and growing your business.
So, should you use time-sensitive offers in your online marketing campaigns?
The answer is ultimately up to you, but we recommend taking the time to consider all the pros and cons before deciding.
When it comes to creating an irresistible offer, The Blocks Agency can help! We use a strategic, cyclical marketing strategy so that everything works together.
It means you'll waste less time and use fewer resources when you work in a cyclical strategy. We call this the 12-Month Marketing Playbook which is made up of all the right marketing blocks to produce profitable outcomes for our clients.
Plus, we offer scalable CMO / Chief Marketing Officer services, where we teach your team how to market your business. And finally, we offer done-for-you agency services, where we become the marketing department for your business. You hire us, and we provide the marketing strategy, graphic designer, copywriter, ad manager, and more.
If you're ready to delegate, The Blocks Agency is here to help!
Now that you understand the basics of creating an irresistible offer, it's time to start putting it all into practice.
Your first step is to sit down and think about what your business can offer that is unique and valuable. Once you have a good idea, it's time to start crafting your offer and putting together a campaign that will get customers interested.
If you follow the steps outlined in this article, you'll be on the way to creating an offer that converts. Remember to keep your audience in mind, and don't be afraid to make bold decisions about using testimonials, CTAs, and whether you offer a time-sensitive component. You can also review our comprehensive course on creating an irresistible offer right here!
Remember to keep your goals in mind and track your results so you can continue to improve your offer and see even better results.
If you'd like to hear our podcast episode about this, diving deep into creating irresistible offers, click here to listen to Season 1, Episode 4 of The Donut Shop Podcast, titled "Creating an Irresistible Offer."
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